Our mission is to make high-end designer furniture and homewares accessible to everyone.

1.

Invest in operational excellence

2.

Invest in brand awareness

3.

Scale curated homewares platform

4.

Further international expansion

Invest in operational excellence

MADE continues to invest in technology, infrastructure and supply chain to unlock further value and enable growth. One of MADE’s key focus areas is the continued reduction of lead times to customers, a metric which is strongly correlated to traffic conversion and topline performance. Improvements in lead times should in turn improve conversion rates, frequency of purchases and units per order, and minimise cancellations to support topline growth.

MADE is also focused on increasing retention by providing excellent customer support, leveraging its customer relationship management platform and proprietary data on customer behaviour to engage with customers in a more tailored way.

Where we operate

Invest in brand awareness

Given its successful track record in scaling operations, MADE remains focused on further efforts to promote brand recognition and leverage its successful marketing playbook. Historically, MADE has placed a lower level of brand awareness investment into the major European markets of France and Germany compared to the United Kingdom. MADE is committed to further investment in brand awareness through Continental European markets, with a particular focus on the key markets of France and Germany.

Scale curated homewares platform

To support its longer term vision of making it the go-to destination for design-led home lifestyle products, MADE plans to accelerate the expansion of its homeware selection by developing a curated homewares platform. MADE looks to sell like-minded and curated third-party homeware brands on its platform, with products selected to complement MADE’s overall aesthetic, customer proposition and values regarding quality, affordability and sustainability.

The accelerated expansion into homewares is expected to improve order frequency, retention and the lifetime value of each customer, with added benefits of improving MADE’s overall brand awareness and traffic, promoting sales of its other product offerings and reducing customer acquisition costs over time.

Further international expansion

MADE plans to further expand its homewares platform internationally beyond Europe by 2023. MADE plans to emulate the same international journey of digitally native fashion players by beginning to ship homewares parcels to international regions outside of MADE’s existing footprint, utilising partnerships with international shipping providers and leveraging existing European logistics infrastructure.

What we do